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The early years

felixFelix Rosenstiel was a well-known figure in the German Art World during the 19th century. He often travelled to London on behalf of a picture framing company and developed a sound knowledge of the London Framing and Art world. In 1880 he moved to London with his wife Josephine and established an Art and Framing business in the City.

The struggle to create his own business took a toll on Felix's health and few years later, in 1895, he suffered a fatal heart attack. Then, Josephine decided to carry on the young business after his demise.

By this time, the Rosenstiel's reputation had grown and business flourished. Josephine honoured her promise to continue Felix's work, and when her eldest son Percy reached 15, she brought him into the company. The success of this experience, and the great business sense of her son, encouraged her to do the same a few years later with Edgar, her younger son. The trading name was altered to Felix Rosenstiel's Widow and Son.

The War Years

As the First World War ended, the austere years and the depression that followed were treated by Rosenstiel's as a challenge and an opportunity for diversification. So, the Roe brothers (the family name was changed from the Germanic Rosenstiel to the English Roe during the First World War) spent the next decade exploring fields far away from the roots of the company, such as painted mirrors, coasters, calendars and table mats…


Their determination was rewarded, but sadly Edgar died in 1942 and Percy found himself running the business alone. By 1945, much of Rosenstiel's property had been destroyed by the war and materials were almost impossible to obtain.

Percy threw himself into a wholehearted effort to restore the prosperity of the pre-war years, aided by his two eldest sons, Jervis and Peter who had returned after their war service.

By the early fifties, Percy had ensured Rosenstiel's destiny and he died in 1953.

The internationalisation

Peter and Jervis continued as partners until 1957, when Rosenstiel's became a limited company. The 1960s marked the beginning of a long period of growing public interest in reproduction prints, and Rosenstiel's gave people the opportunity to own quality reproductions of paintings by old masters and introduced many talented young artists.

david1965 saw the next generation join the business when the company's current Managing Director, David Roe, Jervis's son and great-grandson of Felix, decided to join the company. David's part was to establish firmer links with existing export customers and discover new fields abroad. His drive has taken Rosenstiel's to over 100 countries and culminated in the grant of the prestigious Queen's Award For Export Achievement in 1993. David's son, Nicolas, works in the business representing the fifth generation.

Over the years, Rosenstiel's has taken over a number of publishing companies such as the world-renowned company of Stehli Freres of Switzerland. Stehli was founded in Geneva in 1902 and enjoyed a reputation for quality and service throughout the world. The owners felt that Rosenstiel's had a sufficiently similar ethos to ensure the continuation of the same high levels of quality.

Along with many other prestigious awards, in 2007 Rosenstiel's was honoured to be granted a second Queen's Award for Enterprise.  This highly unusual second award was presented by Her Majesty The Queen at Buckingham Palace in July 2007.

130 years and many more to come…


In October 2010, Rosenstiel's was proud to celebrate the 130 years of the creation of the company.

Five young people represent the sixth generation and give hope for the continuance of the company for generations to come...